“There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.”

"Management: Tasks, Responsibilities, Practices" by Peter Drucker

Thanks to Jerry Neumann for reminding me of this quote.

(via marksbirch)

Notes

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