“For one thing, it suggests that only brands selling distinctiveness — Berger and Shiv cite Gucci and BMW as examples — benefit from sex appeal. Because we are aroused, we also experience an increased desire to be different. However, mainstream brands that don’t sell distinctiveness — think of Gap and Ford — may actually be hurt by sexy campaigns. (That attractive model in the Gap ad sends us straight to Urban Outfitters.) In other words, sex sells. But what it sells best is stuff that makes us feel special.”
Jonah Lehrer. “The Drive to Be Different
“The patchy communication embodied in fieldwork has implications not only for the anthropologist’s state of knowledge but for cognition more generally. Given the limitations of conversation, given that people say such varied, incomplete and heterogenous things about ritual, those very facts should be a central focus in analyzing how and why people become willing to argue for a certain point of view.”
TM Luhrmann. “Persuasions of the Witch’s Craft: Ritual Magic in Contemporary England”
“Drilling deeper into the survey, Sehdev found that YouTube stars scored significantly higher than traditional celebrities across a range of characteristics considered to have the highest correlation to influencing purchases among teens. YouTubers were judged to be more engaging, extraordinary and relatable than mainstream stars, who were rated as being smarter and more reliable. In terms of sex appeal, the two types of celebs finished just about even.”
“A lot of times, our farmers don’t know what they have. They’ll say, ‘Are you kidding me? This is something that we’re throwing away.’ I let them know this product has value, and that they should put it out there and see how it does. People are not afraid of it. If they get the value of meat that’s been raised sustainably, they get the fact that lard is part of that.”
June Russell. GrowNYC. “Artisanal Lard: Fat Gets Fancy" modfarm
“The years highlighted by the reminiscence bump coincide with “the emergence of a stable and enduring self.” The period between 12 and 22, in other words, is the time when you become you. It makes sense, then, that the memories that contribute to this process become uncommonly important throughout the rest of your life. They didn’t just contribute to the development of your self-image; they became part of your self-image—an integral part of your sense of self.”
Mark Joseph Stern. “Neural Nostalgia