December 9, 2013 at 7:09pm
Brands are important because they make things happen – they influence consumer behaviour. It is self-evident within the research community that brands are in some way causal….Brand communications can affect brand perceptions. Brand perceptions can affect actual product experiences.
— Mike Owen “Developing Brands with Qualitative Market Research”
If anything, the Internet has wildly exceeded our expectations, but the Nasdaq has still not gotten close to where it was in 2000.
— Richard Thaler Interview
Alas, political science – a misnomer from the get-go (and I say that with a PhD in it) – is terrified of human nature, individual character, the unknowable biographical and psychological factors that bear down on any leader’s decisions, and anything that, effectively, cannot be quantified. But a huge amount of human behavior cannot be quantified. Which is why I often thought, as I sat through another stats class, that we’d do better to study Shakespeare than mere regressions to the mean.
— Andrew Sullivan. “The Power of Great Leaders" (sub maybe reqd)
For us, there are two broad skill sets—strategy and design—with no buffer in between to organize them and tell them how to work together. They have to figure it out on their own.
— Risk Wise “9 Ways To Get The Most Out Of Design Thinking”
According to the modern perspective, Freud’s view of the unconscious was far too limited. When he said…that consciousness is the tip of the mental iceberg, he was short of the market by quite a bit -it may be more the size of a snowball on top of that iceberg.
— Timothy Wilson. “Strangers to Ourselves: Discovering the Adaptive Unconscious”
Knight Foundation has been a precocious, voluminous experimenter in the civic tech field, so it’s great to see them stepping back to analyze what’s going on. Experimentation is admirable, and when it’s guided by thoughtful analysis, it’s all the more so. When that research benefits others in the community, it’s a win all around.
— Tom Steinberg. mySociety. “Knight Foundation’s civic tech report: why it matters”
Most business people have limited skills when it comes to ‘problem-finding’ or problem definition. It’s not taught in MBA programs.
— Min Basadur. “The Secret Phrase Top Innovators Use”
But if you want meaning, you have to think like an anthropologist. You have to understand that social-listening data is inherently qualitative.
Susan Fournier, Bob Rietveld “To understand consumer data, think like an anthropologist.”
I have found it ironic that only with the advent of data-centricity and social media that companies found themselves using the word “listening.” I have been calling myself a brand listener for many years - as a means of highlighting the significance and value of qualitative sensitivity.
The allergy to the messy world of human behavior is extremely strong in corporate america, and while data promises insights, the marginalization of true listening - whether it’s a qualie or anthropologist combing through social chatter, or actual face-to-face exploration - is a real danger for brands seeking to maintain a helpful understanding of what is actually happening out there in the world.
It’s a clear sign of ulterior motives when a word appears in usage, as a means of concealing the thing it seeks to replace. Social media listening, for the record, not listening. It is reading.
Stair Galleries. Warren street. Hudson, New York. The Friendly City.
I think we’ll look back on this in a decade or two and say, ‘You mean we didn’t used to do this?’
— David Halpern. UK. Behavioral Insights Team. “Britain’s Ministry of Nudges”